Workplace giving has long been a staple of corporate social responsibility programs, raising $5 billion per year for educational programs, disaster relief and social causes. In-kind donations, one form of workplace giving, can boost employee engagement in a time when employees are increasingly looking for their employers to represent their values. But they can also be a headache to administer and they haven’t always efficiently delivered the right goods to the right people. How are giving programs evolving in response to new demands of workforces and new possibilities afforded by technology? Hear what’s working in this fireside chat with Mary Lonergan of YouGiveGoods and Taylor Ferguson of Fidelity Investments.Speaker
Mary Lonergan, Senior Director of Strategic Partnership for YouGiveGoods, helps lead successful online giving events to enhance local social impact, using her keen understanding of marketing, sales and event coordination in the corporate and non-profit sectors. Her background includes extensive experience at Johnson & Johnson, College Concepts, Reckitt & Colman, and Information Resources, Inc.
During her 10 years at home raising five children, Mary kept active running county-wide events, including a Support Our Troops Rally, Habitat for Humanity Home-in-a-Box build, and the co-founding of Back2Tap, an online green fundraising business. Mary also recently co-founded and led Bridging the Gap, a local nonprofit in her hometown committed to helping neighbors in need in times of crisis.
She has received a Founder’s Award from Habitat for Humanity for coordinating a massive volunteer and fundraising effort for their “Home in a Box” project following extensive hurricane damage; she also received an Honorable Mention for the 2009 NJ Governor’s Environmental Excellence Award for Back2Tap.
Taylor Ferguson is Community Relations Manager at Fidelity Investments.