Conscious Conversation: Sustaining a Conscious Business over the Long Term

  • May 21, 2019
  • 6:00 PM - 8:00 PM
  • ImpactHub (50 Milk Street, Boston, MA 02109)


Registration is closed

Sustaining a Conscious Business over the Long Term

Awareness of conscious capitalism and its value to business leaders is growing. But long before the term “conscious capitalism” was coined, business leaders have operated with its precepts in mind. And many have maintained their success over a long period of time.

How do businesses maintain their sustainable practices when times get tough or when business cycles end? In this fireside chat, we’ll speak with Val Shulock, who founded Basil Tree Catering 32 years ago to provide “catering with a conscience.” We’ll learn how she’s sustained this thriving business through three recessions, while the tastes of clients, the capabilities of suppliers, the desires of the talent market and the city itself have evolved.
  • What does “catering with a conscience” mean and how has that changed over the years?
  • Operationally speaking, is it easier or harder to be a conscious business now, compared to 32 years ago? Is there more competition?
  • When lean times come, what tradeoffs need to be made – and what tradeoffs are unacceptable?
  • What have been the unexpected challenges and joys along the way?
  • Does the current trend of “food recovery” from schools and institutions create a threat or opportunity?
  • How does the growing trend of “social conscience” and local sourcing affect how organizations seeking a local partner?

Val Shulock is the founder and CEO of Basil Tree Catering, which began in 1987 in a small, shared kitchen in Somerville. Cambridge-based Basil Tree received official certification as a Women’s Business Enterprise as well as an LGBT Business Enterprise, and continually works to support other underrepresented groups in the local community.

About the Conscious Conversations series Our Conscious Conversations are designed to facilitate peer exchange about a specific aspect of Conscious Capitalism. Each event consists of a short panel discussion, followed by small group discussions to allow participants to share ideas, challenges and solutions. We leave plenty of time to make new connections with other conscious capitalists.

Who we are Our mission is to connect, educate and inspire leaders and workers to consciously build businesses that positively impact the world. Members of the Boston chapter of Conscious Capitalism are diverse individuals who recognize the power of capitalism to improve the human condition and create enduring value for all stakeholders. We come from organizations large and small, at different stages of our careers, from CEO to student. We’re bound by our common curiosity about these ideas and the desire to create change in organizations and society.

This event is brought to you with the special support of Impact Hub Boston.

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