Conscious Conversation: Purpose in a Crisis

  • March 25, 2020
  • 2:00 PM - 3:30 PM
  • Virtual Meeting


Registration is closed

**This event is now virtual.** 

Join us to hear - and figure out together - how a clearly defined purpose can help guide companies through this crisis. 

Purpose in a Crisis

**UPDATED FOCUS & AGENDA FOR OUR EVENT**   We understand and appreciate that our community is grappling with profound disruption. We are all dealing with the human and economic impact of the COVID-19 pandemic. There are no easy answers and we won't be offering any. We do, however, want to create a space for inspiration, connection, ideas, and support for those in business seeking to have a positive impact. You will have an opportunity to share with the speakers and with your peers some of the questions you're asking in your leadership teams about purpose, performance and messaging.  

Whitney Dailey, VP at Porter/Novelli Cone will share both data from their recent Purpose Biometrics Study, examples of how local and national companies are stepping up to manage this crisis and current considerations for communicating with your stakeholders.

Our speakers from Greyston Bakery, Mike Brady, CEO and Lucus Tanner, COO, are finding their way through this evolving situation along with the rest of us. They will offer their insights and perspective about purpose including how their thinking has evolved from asking "What will we do?" to asking "How will we do it?". Greyston's purpose is expressed through a simple but powerful philosophy:  "We don't hire people to bake brownies, we bake brownies to hire people."  

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2:00  Bob Scoville, CCB Boston President Intro

2:15  Whitney Dailey, VP Marketing Porter/Novelli Cone

2:35  Mike Brady, CEO & Lucas Tanner, COO Greyston Bakery

2:55  Q&A

3:10  Breakout discussions

3:25  CCB Closing comments


Whitney Dailey guides agency brand strategy, marketing and thought leadership as Vice President, Marketing/Research & Insights at Porter Novelli. For more than eight years, Whitney has led the development of the agency’s award-winning research, such as the 2019 Porter Novelli/Cone Purpose Biometrics Study and 2019 Porter Novelli/Cone Gen Z Purpose Study. Whitney holds an MBA in environmental management and entrepreneurship from the University of Massachusetts, Boston and a BA in business administration from the George Washington University. She is a guest lecturer at Harvard University, Boston College, Boston University and Simmons College.

Mike Brady is a purpose-driven CEO with the ability to unlock value within an organization through regenerative business practices, financial discipline, and meaningful partnerships. He is skilled at influencing and motivating stakeholders at all levels towards a common goal. His TED Talk titled "Why We Hire Unemployable People" established the vision that lead to launching the Greyston Center for Open Hiring in 2018 and to his selection to the inaugural global list of Top 100 Meaningful Business Leaders in 2019. 

Lucas Tanner is a trusted, accomplished and data-driven entrepreneurial executive with 27 years of diverse hands-on operating experience leading nonprofit and for-profit enterprises. He believes in every human being's potential to thrive and in using business as a force for good that can create meaningful and sustainable social change. 


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