Corporate responsibility is progressing beyond the marketing campaign. Businesses are truly becoming more accountable to people and the planet, in addition to their own profitability. That’s great news.
But there’s a disconnect between what companies are doing and what they are saying. While more companies are becoming sustainable and responsible, they are still not skilled at communicating their good work.
Why? Fear. Many marketing and communications directors are afraid of sounding inauthentic, they are self-conscious about not having joined the movement sooner, or they worry they aren’t doing enough to talk about it.
But here’s the rub. If companies that are committed to doing the right thing aren’t talking about it, they are doing the corporate responsibility movement a disservice and simultaneously inhibiting their own growth.
On March 28, Jackie Herskovitz Russell, founder and president of Teak Media + Communication, will host “Fearless Communications for Conscious Capitalists.”
B Corps and Conscious Capitalists will learn how to:
- Overcome their communications fears
- Understand the structure of good storytelling
- Develop compelling stories that will drive sales and revenue to propel the movement
- Obtain solutions for specific messaging and communications challenges
Wednesday, March 28 from 6 to 8 p.m. Wine, appetizers and networking from 6 to 6:30 p.m. Workshop and Q&A from 6:30 to 8 p.m.
District Hall, 75 Northern Ave., Boston
RSVP by March 15 to email@example.com